Branding, What’s the Big Deal?

Branding, What’s the Big Deal?

Your brand is symbolic of the mark you want to make or leave in your industry. Is your brand authentic? Does it adequately represent and reflect the message you are trying to relay? Is your brand a fantasy or a reality? In other words, is your branding alive? Is your...
How to increase sales and generate repeat sales?

How to increase sales and generate repeat sales?

If you want to remain viable in the marketplace, you must continue to court your clients. The relationship you have with your client must be two-fold: transactional as well as relational. There must be a mutual exchange of value and service.  Businesses that...
Are your employees hungry?

Are your employees hungry?

Are your employees healthy or hungry? The sad dilemma we face, is that most employers do not care about the wellbeing of their employees. Yes, many employers provide benefit packages, personal time off, and other benefits. But, the reality is that most ignore their...
No Profit…Why Not?

No Profit…Why Not?

Everyone business needs to profit, to remain viable in the marketplace. So, why are some businesses profiting and others aren’t? This question can have multiple answers, but I will only address a few. Some business owners are great “Creatives”, which...
Hobby vs. Business

Hobby vs. Business

Some of the frustration we may be facing, may be the result of not clearly defining our goals and developing an actionable plan. When we are sporadic about our life, then the results we experience will be sparing trickles and sprinkles, laced with inconsistent periods...