Your brand is symbolic of the mark you want to make or leave in your industry.
Is your brand authentic?
Does it adequately represent and reflect the message you are trying to relay?
Is your brand a fantasy or a reality?
In other words, is your branding alive? Is your brand reflective of something you are aspiring to be or build?
Does your brand correlate with your mission?
Are all of your social media channels, website, and any other branding material in alignment, or are they sending mixed messages?
If your messages are not congruent, customers will be confused about what you are trying to convey and uncertain about the product or service you are offering , and its ability to meet their expectations.
“Branding is more than a logo, it is a reflector that highlights, magnifies, and elevates your product or service.”
It is essential that you make sure your brand is authentic, consistent, and compelling; and properly reflects and conveys the message you want to relay to your customers about your products and services.
The brand must encompass your business’ value and promise to the customer and stand-out among the culture. The brand reflects character, value, and promise that uniquely defines the culture and standard of its origination.
“Businesses should never sacrifice their authenticity in place of popularity or a cutesy trendy stamp, which does not truly embody the essence of your offering to customers.”
Your message needs to be clear and concise, so that customers understand the quality and value of what you are offering to meet their needs or wants.
The brand matters because it is the first thing that customers will identify, and associate with your service and product, and it is the last thing they will be remember, and continue with the lineage of your legacy.